BUSINESS BRIEFCASE: COMMERCIAL RELATIONSHIPS

Juice Doctor Sir Steve is co-founder of Juice Doctor, a partnership founded over a shared concern that 75% of the UK population were in a constant state of dehydration - with symptoms ranging from fatigue to headaches to lack of concentration. Juice Doctor is not a sports' drink but uses the same technology to provide a naturally isotonic drink designed to help solve the problem of dehydration.

Click here to visit the Juice Doctor website.